Risk in simple sustainability brands – Strong like Nature
Don’t be lulled into a false sense of security when forming a brand, just because ‘everyone else’ is using the same descriptive terms. What’s important here?
Refresh of descriptive organic brand – Bio MARKT
The word and figurative mark with the new word “Biomarkt” is registered several times as a European Union trade mark. However, after an update of the graphic, its renewed registration failed. Find out why the refresh of a descriptive organic trade mark requires the utmost care and intensive legal examination.
Trademark protection for special quality? – Quality mark
You want to draw attention to the sustainability or exceptional quality of your products or services by means of a quality mark that may only be used with your consent? Be careful if you hope to achieve this via a trade mark.