Sanssouci

Nail in the coffin for brands: Lack of distinctiveness – KÖLNER DOM

Nail in the coffin for brands: Lack of distinctiveness – KÖLNER DOM

It’s not easy to think of a concept – similar to Albert Einstein’s theory of relativity – that, counterintuitively, involves the relativity of apparently fixed quantities. However, the German Federal Supreme Court (BGH) and the European Court of Justice (ECJ) may have produced such a phenomenon: their case law on the distinctiveness and thus the protectability of the names of famous buildings as trade marks. The two decisions have implications for a large number of commercially relevant cases, such as trade marks for fan merchandise or event trade marks. The lack of distinctiveness of a mark should therefore be carefully examined.

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Increasing sales through cultural brands? – NEUSCHWANSTEIN

Increasing sales through cultural brands? – NEUSCHWANSTEIN

A cultural institution may try to position its unique structure as a cultural brand within the framework of cultural marketing. Strong cultural brands attract a lot of attention and engender particularly positive images. Customers, business partners and sponsors can form a quick connection with such brands and images. Is it possible to harness the power of cultural brands for the benefit of a variety of businesses?

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