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Protectability from a trademark through use – BIO-BEAUTÉ

Protectability from a trademark through use – BIO-BEAUTÉ

Designations that describe products or services in some way are not classed as distinctive, as is well known, and therefore cannot be registered as a trademark. However, it is possible to overcome this obstacle to protection – provided the designation has acquired distinctive character before it is registered. What exactly must be done to achieve protectability from a trademark through use?

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