organic Archive - GoodWillProtect Blog

Deception via a company’s organic logo despite organic quality? – SALUS

Consumers encounter logos in the form of quality seals in advertising and on product labels on a day-to-day basis. The function of such logos is to inform potential consumers about the beneficial properties of the products. These logos are so widespread that the consumer may not always be able to identify their intended meaning. Despite this, can these logos be safely used as long as they keep their promise and the products are in fact beneficial?

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Protecting a descriptive organic brand via graphic? – JUST ORGANIC

A sign that directly and immediately indicates a particular feature of a product cannot be used as a trademark. However, could a sign be designed to communicate something more by simply adding a graphic?

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Damage caused by defects in ‘suggestive’ mark – CYSTUS

A ‘brand that speaks for itself’ is the gold standard of brand development. Such a ‘suggestive’ mark communicates its message from the outset, simply, without the need for elaborate content. Very often, however, such brand words consist only of slightly modified descriptions of the products encompassed by the brand – and this can indicate trouble further down the line.

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Advertising with environmental reference – CLIMATE-NEUTRAL

A symbol of a company’s green credentials can attract customers. Under what circumstances could such terms be used in advertising? And can they be protected as a trademark?

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GoodWillProtect Blog

Der Markenblog für Manager – Wichtige Gerichtsurteile auf den Punkt gebracht

organic

Deception via a company’s organic logo despite organic quality? – SALUS

Protecting a descriptive organic brand via graphic? – JUST ORGANIC

Damage caused by defects in ‘suggestive’ mark – CYSTUS

Advertising with environmental reference – CLIMATE-NEUTRAL

Rechtsanwalt Prof. Dr. Paul Lange