green

Ban on generic environmental claims – greenwashing

Ban on generic environmental claims – greenwashing

On 6 March 2024, Directive (EU) 2024/825 was published, aimed at preventing so-called ‘greenwashing’ commercial practices, as well as the use of misleading labelling in relation to sustainability – for example, in brand names and/or company names, Known as the EmpCo Directive, once transposed into national law, it will apply to companies from 27 September 2026. It is vital that company owners and managers familiarise themselves now with these important rules, as dealt with in this blog. Among other things, the EmpCo Directive protects consumers against what are considered unfair commercial practices. This article will focus on one of these, namely the prospective ban on making any generic environmental claim about a product, brand or business, for which the trader is not able to demonstrate recognised excellent environmental performance that is also relevant to the claim.

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Healthy Food Brand – GREEN CUISINE

Healthy Food Brand – GREEN CUISINE

Food should ideally be natural, organic and healthy, and the word ‘green’ is often appropriate when referring to such qualities. But can a trademark for healthy food that contains the word ‘green’ be registered?

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Protectability of sustainability brands – GREEN CHOICE

Protectability of sustainability brands – GREEN CHOICE

Every company wants to present itself as sustainable and environmentally friendly. Brands that suggest this, or that can validly make this claim, benefit from greater popularity. Brands that score highly in terms of sustainability often achieve more sales. Yet why do these projects so often fail? And why do they fall short of providing the necessary value, given the money that has been invested in them? That’s what a well-known shirt manufacturer has recently had to find out.

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Protection of eco brands – GreenTec

Protection of eco brands – GreenTec

Do you want to communicate the sustainability of your products and highlight them with a catchy eco brand exclusive to your company? Then you should be aware of the conditions for the protection of such an eco trade mark.

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