ENVIRONMENTALLY-NEUTRAL

Misleading Environmental Claims – climate neutral and environmentally neutral

Misleading Environmental Claims – climate neutral and environmentally neutral

Climate/environmental neutrality are advertising buzzwords used to express the environmental credentials of a company. They can be found in advertisements as well as on the products themselves. Whether and when such claims are exaggerated and may mislead consumers is currently being clarified by the courts. A status update is therefore in order.

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