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Descriptive sign as collective mark? – Emmentaler

Descriptive sign as collective mark? – Emmentaler

Everyone knows Emmentaler – the famous, delicious cheese with the cherry-sized holes and the nutty taste. It was even around in the Middle Ages! Could its name ‘Emmentaler’ be protected as a collective trademark for the members of an association?

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Battle for an eco-brand – PRIMA KLIMA

Battle for an eco-brand – PRIMA KLIMA

Eco-brands often consist of several elements that are immediately recognisable. However, one should be wary of relying solely on such a combination. Further steps may well be necessary so the brand does not hit the rocks at a later date.

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