Protection for sustainability brands … a game of chance? – SmartBlue
Sustainability-focused brands are attractive. But how can you achieve effective brand protection?
Deception by registered trademark symbol ® – grill master
A caterer had the idea of registering ‘grill meister’ [‘grill master’] as a brand for his barbecue and beer products, as well as for his catering. He gave his brand a simple design and as a special feature the registered trademark symbol ®. However, the caterer was very surprised when the Federal Court of Justice certified his trade mark as not only being unable to be protected, but also deceptive.