A particularly attractive opportunity, economically, in terms of trademark law is the registration of a trade mark for a product shape. This was precisely the basis of protection for the well-known Gardena hose syringes and their particular coloured shape. However, over the course of time Gardena had changed the colours of this trademarked product. Was that damaging?
How can you protect yourself from greenwashing and give your customers real proof of the sustainability of your products or services? There’s now a new way to do this.
You have trade marks in various countries of the European Union in your brand portfolio. And you would like to maintain the protection of these trade marks at low cost? A ruling of the European Union Court of Justice now provides the basis for all these options.
The typical Wenger cross emblem that appears on the luggage of Wenger S.A. is very similar to the Swiss cross. However, Wenger’s luggage was manufactured in China rather than Switzerland. Did the Wenger cross unlawfully mislead German consumers as to the location of production?
You are a managing director in Germany and are provided with information about a business set up by one of your departments. You assume your management responsibility in relation to the project. Could you become liable to prosecution, should the business be used to commit trade mark infringement? The following copyright case is an example of the legal situation in German trade mark law.
Do you want to communicate the sustainability of your products and highlight them with a catchy eco brand exclusive to your company? Then you should be aware of the conditions for the protection of such an eco trade mark.