Prosecution for brand violation despite legal advice

Prosecution for brand violation despite legal advice

You’ve spotted a new sales opportunity for your company. However, in Germany trade mark rights pose an obstacle and so you approach your lawyer for advice on your intended solution. Does this course of action relieve you of your legal obligations, meaning that you can avoid prosecution for trade mark infringement? It is not that simple.

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Likelihood of confusion for premium brand – BLACK LABEL

Likelihood of confusion for premium brand – BLACK LABEL

Your trade marks should not, if possible, share similarities with earlier signs. The Court of Justice of the European Union now has set a high benchmark in this regard. They must be strictly observed, otherwise your trade marks may be in great danger and you may inadvertently become an infringer who will be obliged to pay damages.

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Protection of colours as a brand – Red Bull

Protection of colours as a brand – Red Bull

You will be familiar with the well-known energy drink cans from Red Bull in their typical blue/silver colour. It was Red Bull’s intention to achieve a super monopoly for this particular colour combination. Its aim was that blue/silver would be monopolised and the monopoly would cover the whole area of any shape of can and packaging of its energy drinks. Hence, Red Bull’s lawyers registered two marks for the combination of colours per se. However, the protection of colours as a brand proved not to be that simple.

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Biased rankings through rating portal – yelp

Biased rankings through rating portal – yelp

On yelp’s rating portal, users are able to rate and review any company they wish to. Even if 90% of users have given your business a positive rating, yelp may still display a poor score. Rightly so?

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Protection of organic brands – ZUM wohl

Protection of organic brands – ZUM wohl

‘Biogena Naturprodukte’, an Austrian manufacturer of dietary supplements, had the slogan ‘ZUM wohl’ for foodstuffs registered as an Austrian organic brand. However, the Court of First Instance of the European Union denied the sign protection as a Union trade mark.

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Purchase of a counterfeit product from China – ROLEX

Purchase of a counterfeit product from China – ROLEX

You’ve bought a cheap watch on an online sales website from Turkey or China as a private consumer – but what do you do if you paid for it and you are asked to consent to the destruction of the watch without any compensation?

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