start-ups

Failed extension of protection with pattern mark – adidas

Failed extension of protection with pattern mark – adidas

Who wouldn’t want a simple logo for their company that also best embodies the company’s goodwill while being recognised everywhere? adidas is the owner of such a logo. You know, the three stripes. However, adidas has failed in its attempt to extend the three-stripe protection.

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Trade mark for simple figurative signs – adidas

Trade mark for simple figurative signs – adidas

Under what conditions can simple figurative signs be protected as trade marks? Even 12,000 pages of evidence of use were insufficient to prove the registrability of an additional adidas three-stripe mark in this important case.

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Competing offers on Amazon – Ortlieb

Competing offers on Amazon – Ortlieb

If you enter your brand on amazon, also appears a variety of third-party products. This is what happened when you entered the Ortlieb brand. Is your brand being used to illegally advertise for others?

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Brand violation by online marketplace – Posterlounge

Brand violation by online marketplace – Posterlounge

After a user enters a trade mark into Google’s search engine, they are directed to a results list containing, among other things, an online marketplace on which third parties sell competing products. Does this programming of the online marketplace infringe the trade mark?

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Deception by registered trademark symbol ® – grill master

Deception by registered trademark symbol ® – grill master

A caterer had the idea of registering ‘grill meister’ [‘grill master’] as a brand for his barbecue and beer products, as well as for his catering. He gave his brand a simple design and as a special feature the registered trademark symbol ®. However, the caterer was very surprised when the Federal Court of Justice certified his trade mark as not only being unable to be protected, but also deceptive.

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Re-filing of brands – MONOPOLY

Re-filing of brands – MONOPOLY

You have trade marks in various countries of the European Union in your brand portfolio. And you would like to maintain the protection of these trade marks at low cost? A ruling of the European Union Court of Justice now provides the basis for all these options.

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Brand for ordinary product shape – Coca-Cola

Brand for ordinary product shape – Coca-Cola

Coca-Cola wanted to extend the protection of its well-known beverage bottle, protected as an EU trade mark, and applied for a simpler bottle shape. Can a three-dimensional shape be registered as an EU trade mark even if it has a common design?

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