Risk in simple sustainability brands – Strong like Nature
Don’t be lulled into a false sense of security when forming a brand, just because ‘everyone else’ is using the same descriptive terms. What’s important here?
Don’t be lulled into a false sense of security when forming a brand, just because ‘everyone else’ is using the same descriptive terms. What’s important here?
The word and figurative mark with the new word “Biomarkt” is registered several times as a European Union trade mark. However, after an update of the graphic, its renewed registration failed. Find out why the refresh of a descriptive organic trade mark requires the utmost care and intensive legal examination.
You want to draw attention to the sustainability or exceptional quality of your products or services by means of a quality mark that may only be used with your consent? Be careful if you hope to achieve this via a trade mark.
In addition to time-limited patent protection, can indefinite trade mark protection be sought for the product shape of the Global Yoshikin knives?
Your product has an extraordinary design and a special technical function. The Gömbök is such a product. Is trade mark protection for such products easy to achieve?
Who wouldn’t want a simple logo for their company that also best embodies the company’s goodwill while being recognised everywhere? adidas is the owner of such a logo. You know, the three stripes. However, adidas has failed in its attempt to extend the three-stripe protection.
Under what conditions can simple figurative signs be protected as trade marks? Even 12,000 pages of evidence of use were insufficient to prove the registrability of an additional adidas three-stripe mark in this important case.
If you enter your brand on amazon, also appears a variety of third-party products. This is what happened when you entered the Ortlieb brand. Is your brand being used to illegally advertise for others?
After a user enters a trade mark into Google’s search engine, they are directed to a results list containing, among other things, an online marketplace on which third parties sell competing products. Does this programming of the online marketplace infringe the trade mark?
Sellers offer counterfeits on your employer’s platform. As a manager of this platform, can you be prosecuted for brand violation?