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Posts by Hanne

Brand violation by online marketplace – Posterlounge

Brand violation by online marketplace – Posterlounge

After a user enters a trade mark into Google’s search engine, they are directed to a results list containing, among other things, an online marketplace on which third parties sell competing products. Does this programming of the online marketplace infringe the trade mark?

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Deception by registered trademark symbol ® – grill master

Deception by registered trademark symbol ® – grill master

A caterer had the idea of registering ‘grill meister’ [‘grill master’] as a brand for his barbecue and beer products, as well as for his catering. He gave his brand a simple design and as a special feature the registered trademark symbol ®. However, the caterer was very surprised when the Federal Court of Justice certified his trade mark as not only being unable to be protected, but also deceptive.

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Re-filing of brands – MONOPOLY

Re-filing of brands – MONOPOLY

You have trade marks in various countries of the European Union in your brand portfolio. And you would like to maintain the protection of these trade marks at low cost? A ruling of the European Union Court of Justice now provides the basis for all these options.

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Brand for ordinary product shape – Coca-Cola

Brand for ordinary product shape – Coca-Cola

Coca-Cola wanted to extend the protection of its well-known beverage bottle, protected as an EU trade mark, and applied for a simpler bottle shape. Can a three-dimensional shape be registered as an EU trade mark even if it has a common design?

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Brand protection for a test seal – ÖKO-TEST

Brand protection for a test seal – ÖKO-TEST

The ÖKO-TEST seal [ECO-TEST] is protected as an individual trade mark. One manufacturer used the seal without such a licence. The protection of individual trade marks has its limitations when it comes to test seals.

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Bottle shape as a brand – Coca-Cola

Bottle shape as a brand – Coca-Cola

A variation of the famous protected Coca-Cola bottle was registered as a three-dimensional trade mark. Why was it possible for this shape of product be protected as a trade mark?

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